swissglobal hires new head of Marketing and Comms to supercharge outreach
Financial solutions provider swissglobal has hired a new Head of Marketing and Communications as it ramps up operations in response to market demand for Swiss-grade financial solutions in the Middle East.
Kate Francis has joined the team at the firm’s Dubai offices, bringing with her years of experience in strategic brand management advertising and digital marketing. Prior to joining swissglobal, she has served as Brand and Advertising Manager for the Qatar Financial Center, where she was responsible for managing the brand, advertising, social media and digital marketing globally and regionally.
Her new role sees her bring a digital focus to swissglobal’s operations while helping make the brand more accessible and responsive to audiences worldwide.
“I am thrilled to be joining swissglobal at an incredibly exciting time as the brand marches towards global expansion. swissglobal has a track record of world-class financial solution provision, and I very much look forward to amplifying brand reach with a digital focus. As always, customers remain at the centre of our operations and communications as we serve our global clientele with advice and key services. swissglobal is working towards a bolder, stronger, and more digitally-focused presence all over the world,”
Francis’s recruitment comes as swissglobal is pursuing ambitious expansion plans globally to keep pace with demand for world-class financial solution provision. Apart from pursuing organic growth and bolstering local teams with exceptional talent, the firm is also eyeing potential merger and acquisition opportunities through the GCC, Middle East and East and Southeast Asia.
“I am delighted to welcome Kate Francis as our new Head of Marketing & Communications. We are confident that her experience and drive will help cement swissglobal’s reputation as one of the world’s most dynamic financial solutions brands. Kate brings a wealth of experience in setting brand outreach strategy. She also understands how brands must respond with agility on social and digital channels to stay relevant to changing audiences. We look forward to her playing a key role in swissglobal’s success story,” said Mike Coady, CEO for swissglobal.
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